Downloading Magic Launch 1.4.3 for Mac from our website was free. The program lies within System Tools, more precisely System Optimization. The actual developer of this software for Mac is One Periodic.
From the developer:
Magic Launch is a preference pane that lets you customize the experience of opening files on your Mac. You can open your files using the original application that created them or create custom rules to decide which application should open a file. With this tool, you can craft your own custom rules. The rules you add refine further the choice of the application to launch by inspecting various characteristics of the file to open.
You may want to check out more software for Mac, such as MagicLauncher, Vector Magic or Magic Media Marker, which might be similar to Magic Launch.
Utilities
Automation